If you’re researching Nationwide’s indexed universal life (IUL) insurance options, you’re looking at one of the largest and most established insurance companies in the United States. In my years helping families navigate life insurance decisions, I’ve worked with many carriers, and I often get questions about what makes Nationwide’s IUL products stand out—and where they might fall short.

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Let me walk you through what I’ve learned about Nationwide’s IUL offerings, so you can make an informed decision about whether they’re right for your situation.
About Nationwide’s Financial Strength
Before diving into the specifics of their IUL products, it’s worth understanding Nationwide’s financial foundation. Founded in 1926, Nationwide has built a solid reputation over nearly a century in business. They maintain strong financial ratings that matter when you’re making a long-term commitment like life insurance.
Nationwide currently holds an A+ (Superior) rating from A.M. Best, which is significant because this rating agency specializes in evaluating insurance companies’ financial strength. They also receive strong marks from other rating agencies, which gives me confidence when I’m helping clients consider their options.
When you’re looking at any life insurance policy—especially one designed to build cash value over decades—the insurance company’s financial stability should be a primary concern. Nationwide’s track record suggests they’ll be around to honor their commitments.
How Nationwide’s IUL Products Work
Nationwide offers indexed universal life insurance that follows the same basic principles as other carriers’ IUL products. Your premiums go into the policy, a portion covers the cost of insurance, and the remainder builds cash value that’s linked to the performance of market indexes like the S&P 500.
The key feature that makes IUL attractive to many of my clients is the 0% floor protection. When the index performs poorly, your cash value doesn’t lose money—it simply earns 0% for that period. When the index performs well, you participate in the upside, typically up to a cap rate.
Nationwide’s IUL products include several index options beyond just the S&P 500. They often offer choices like the NASDAQ-100 or various blended index strategies. This gives you some flexibility in how your cash value growth is calculated.
Nationwide IUL Features and Benefits
Index Options and Crediting Methods
One area where Nationwide has worked to differentiate itself is in offering multiple index choices and crediting methods. Rather than being limited to just one index, you can typically allocate your cash value across different options based on your risk tolerance and growth objectives.
Their products often include features like:
- Multiple index allocation options
- Various crediting methods (annual point-to-point, monthly averaging, etc.)
- Flexibility to change allocations as your needs evolve
Policy Loan Features
Like most IUL carriers, Nationwide offers policy loan options that allow you to access your cash value. The specifics of their loan terms—including interest rates and participation features—can vary by product and when you purchased your policy.
This is where working with someone who understands the details becomes crucial. The loan provisions in your policy can significantly impact your long-term strategy, especially if you’re considering using the policy for supplemental retirement income.
Riders and Additional Benefits
Nationwide typically offers various riders that can enhance your base IUL policy:
- Chronic illness riders that provide living benefits
- Disability waiver of premium options
- Term insurance riders for additional coverage
- Long-term care benefits in some products
The availability and cost of these riders can vary, so it’s important to understand exactly what you’re getting and what you’re paying for.
Potential Drawbacks to Consider
Cost Structure
One consideration with Nationwide’s IUL products is their cost structure. Like all IUL policies, there are various fees and charges that can impact your cash value accumulation. These might include:
- Cost of insurance charges (which increase with age)
- Administrative fees
- Premium loads
- Surrender charges in early years
I always encourage my clients to understand these costs upfront because they directly affect how efficiently your policy builds cash value.
Cap Rates and Participation Rates
While Nationwide’s products offer upside potential through index linking, that potential is limited by cap rates and participation rates set by the company. These rates can change over time based on market conditions and the company’s investment outlook.
Currently, many carriers are dealing with lower cap rates due to the interest rate environment, and Nationwide is no exception. It’s important to understand that the illustrations you see today may not reflect the actual crediting rates you’ll receive throughout the life of your policy.

Complexity
IUL products, including Nationwide’s offerings, are inherently complex. There are many moving parts—insurance costs, index crediting, loan provisions, and various riders. This complexity means you really need to work with someone who understands how all these pieces fit together.
How Nationwide Compares to Other Carriers
In my experience helping clients evaluate different carriers, Nationwide sits in what I’d call the “solid middle” of the IUL market. They’re not typically the most aggressive with their cap rates or the most innovative with their features, but they’re also not lagging behind significantly.
Some carriers might offer higher cap rates or more flexible loan provisions, while others might have lower costs or better rider options. Nationwide tends to be competitive across most categories without excelling dramatically in any single area.
This can actually be a positive for some clients who prefer working with a well-established company that takes a measured approach rather than pushing the envelope on every feature.
Who Might Consider Nationwide IUL
Nationwide’s IUL products might make sense for you if:
- You want the security of working with a large, established company
- You’re looking for tax-advantaged cash value growth with downside protection
- You need life insurance and want the potential for cash value accumulation
- You’re comfortable with the complexity and long-term commitment that IUL requires
However, like any financial strategy, IUL isn’t right for everyone. If you’re looking for simplicity, guaranteed returns, or short-term access to your money, other options might serve you better.
Important Considerations Before You Buy
Understand Your Long-Term Commitment
IUL policies, regardless of the carrier, are designed as long-term strategies. Surrender charges typically apply for the first 10-15 years, and the policies work best when held for decades. Make sure you’re prepared for this commitment before moving forward.
Review Illustrations Carefully
Any illustration you receive from Nationwide (or any carrier) is hypothetical. The actual performance of your policy will depend on future index performance, changes to cap rates, and the company’s cost structure over time. Don’t base your decision solely on projected values.

Consider Your Overall Financial Picture
IUL should fit into your broader financial strategy. Make sure you have adequate emergency savings, are maximizing any employer matching in retirement accounts, and have appropriate term life insurance coverage before considering a complex product like IUL.
- Verify Nationwide’s A+ financial rating from A.M. Best before committing, as their nearly century-long track record provides confidence they’ll honor long-term policy commitments.
- Understand that your cash value is protected with a 0% floor when markets decline, meaning you won’t lose money during poor index performance but also won’t earn returns during those periods.
- Explore Nationwide’s multiple index allocation options beyond just the S&P 500, including NASDAQ-100 and blended strategies, to match your risk tolerance and growth objectives.
- Review the specific policy loan terms and interest rates carefully, as these details can significantly impact your ability to access cash value effectively.
- Consider how the cap rates and crediting methods (annual point-to-point, monthly averaging) will affect your actual returns compared to direct market investment.
The Bottom Line on Nationwide IUL
Nationwide offers solid IUL products backed by strong financial ratings and decades of experience in the insurance industry. Their products include competitive features and the flexibility to adapt to changing needs over time.
However, they’re not necessarily the “best” choice for every situation. The right IUL carrier and product depends on your specific needs, risk tolerance, and long-term objectives. What matters most is finding a policy that’s properly designed for your situation and working with someone who can help you understand exactly what you’re buying.
The IUL market is competitive, with many carriers offering products that might be better suited to your particular circumstances. Some might have lower costs, others might offer higher cap rates, and still others might have more flexible loan provisions or better riders.
Making the Right Choice for Your Situation
Choosing the right life insurance—whether it’s Nationwide’s IUL or another carrier’s product—requires understanding your goals and comparing your options carefully. The illustrations and marketing materials can only tell part of the story.
What I’ve learned after helping many families navigate these decisions is that the carrier is just one piece of the puzzle. How the policy is designed, how it fits into your overall financial plan, and whether you understand how it works are equally important factors.
If you’re considering Nationwide’s IUL products, I’d encourage you to compare them side-by-side with offerings from other highly-rated carriers. Look at the costs, the index options, the loan provisions, and the company’s track record with cap rates over time.
Life insurance is one of those decisions you want to get right the first time. I help families compare options from multiple top-rated carriers, including Nationwide, so they can make confident decisions about protecting their loved ones while building long-term financial security.
Want help evaluating your options? Reach out for a free consultation and let’s discuss whether Nationwide’s IUL products—or another carrier’s offerings—might be the right fit for your situation.

