As an independent insurance agent with over 20 years in financial services, I’ve had thousands of conversations about life insurance. One question comes up more than any other: “Should I get term or universal life insurance?” After helping place over a thousand policies and working with hundreds of families, I can tell you the answer isn’t as simple as most agents make it seem.

Understanding the Basics: Term vs Universal Life Insurance
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Let me start by breaking down what we’re really comparing. Term life insurance is pure protection—you pay premiums for a specific period (usually 10, 20, or 30 years), and if something happens to you during that time, your beneficiaries receive the death benefit. If you outlive the term, the coverage ends, and you’ve received exactly what you paid for: peace of mind during your family’s most vulnerable financial years.
Universal life insurance, on the other hand, is permanent coverage that includes both a death benefit and a cash value component. Your premiums are split between the cost of insurance and contributions to a cash value account that can grow over time. This makes universal life more expensive initially, but it provides benefits that term simply cannot offer.
In my experience, people often get overwhelmed by this choice because they’re trying to find one “perfect” solution. The reality is that both types of coverage serve important but different purposes in a comprehensive financial plan.
When Term Life Insurance Makes Perfect Sense
Early in my career, I learned that term life insurance is often the foundation of good financial planning, especially for young families. If you’re in your 20s, 30s, or early 40s with children at home, a mortgage, and other debts, term life provides maximum coverage for minimum cost.
I’ve seen families protect themselves with $500,000 or even $1 million in term coverage for less than $100 per month. Try getting that kind of protection with universal life at that price—it’s simply not possible. Term insurance excels when you need substantial coverage during specific life phases, like while your children are dependent on your income or while you’re paying off major debts.
The key advantage of term insurance is its affordability during your peak responsibility years. Most families need the most coverage precisely when they can least afford it. Term insurance solves this problem elegantly by providing maximum protection when it’s needed most, at rates young, healthy people can actually afford.
However, term insurance has one significant limitation: it’s temporary. When the term ends, you’re faced with either going without coverage or purchasing new coverage at much higher rates based on your older age and potentially changed health status.
The Permanent Solution: Universal Life Insurance Benefits
Universal life insurance addresses term’s primary weakness by providing coverage that can last your entire lifetime. But the permanent death benefit is just one advantage. The cash value component creates opportunities that term insurance simply cannot provide.
I’ve worked with clients who have accessed their universal life cash value for various purposes—supplementing retirement income, funding their children’s education, or even as an emergency fund. Unlike qualified retirement accounts, there are no penalties for accessing cash value before age 59½, and policy loans are generally not treated as taxable income when structured properly.
The growth potential in universal life policies can be particularly attractive. Indexed universal life policies, for example, offer the potential for cash value growth linked to stock market indices while protecting your principal with a 0% floor. This means you can participate in market gains without the risk of market losses.
For clients interested in long-term wealth building, universal life can serve dual purposes: providing life insurance protection while creating a tax-advantaged savings vehicle. I’ve seen properly designed policies become valuable assets that enhance retirement planning and legacy objectives.
Cost Comparison: The Real Numbers Behind Each Option

Let’s talk about what these policies actually cost, because this is where many people get sticker shock with universal life insurance. A healthy 35-year-old male might pay $30-40 per month for $250,000 in 20-year term coverage. The same person looking at a universal life policy with the same death benefit might pay $200-300 per month or more.
At first glance, that seems like universal life costs six to eight times more than term. But that comparison misses a crucial point: you’re not buying the same thing. With term, your $30-40 per month provides pure insurance. With universal life, a portion of that $200-300 is building cash value that remains yours.
Over time, this difference becomes more pronounced. Term insurance premiums are essentially “use it or lose it”—if you don’t die during the term, you receive nothing back. Universal life premiums, while higher, are partially funding an asset that grows over time and can be accessed during your lifetime.
I always tell my clients to think about their total financial picture. If you’re comparing term plus separate savings and other accounts to a universal life policy, the cost comparison becomes much more nuanced.
Age and Life Stage Considerations
Your age and life stage significantly impact which type of coverage makes the most sense. In my experience, people in their 20s and 30s with young families almost always benefit from starting with term insurance. The coverage is affordable, and they typically have 20-30 years to build wealth through other means.
As people enter their 40s and 50s, the conversation changes. Term insurance becomes more expensive, and the likelihood of needing permanent coverage increases. This is often when I help clients add universal life insurance to their portfolio, either as a supplement to existing term coverage or as a replacement strategy.
I’ve also worked with clients in their 60s who discover they still need life insurance but find term coverage prohibitively expensive. Universal life, while requiring higher premiums, can provide the permanent coverage they need while offering some cash value benefits even at older ages.
The key is matching the coverage type to your life circumstances. Young families typically need maximum coverage at minimum cost—term insurance’s strength. Established families with higher incomes and longer-term planning horizons can benefit from universal life’s permanent features and cash value growth potential.
Making the Decision: Practical Steps Forward
After helping hundreds of families navigate this decision, I’ve learned that the best approach often involves understanding your priorities and timeline. Start by asking yourself a few key questions: Do you need life insurance for a specific period or permanently? Can you afford higher premiums now for long-term benefits? Are you looking for pure protection or a combination of protection and savings?
Many of my clients find that the answer isn’t “either/or” but rather “when and how much.” You might start with term insurance to cover your immediate needs affordably, then add universal life coverage as your income grows and your financial planning becomes more sophisticated.
I also encourage people to consider their health while making this decision. Life insurance underwriting considers your current health, and locking in coverage—especially permanent coverage—while you’re healthy can be valuable. I’ve worked with clients who delayed purchasing permanent coverage only to develop health conditions that made it much more expensive or even unavailable later.
The most important thing is taking action. I’ve seen too many families delay purchasing any coverage while trying to find the “perfect” solution, only to face tragedy without protection. Term insurance can provide immediate coverage while you explore longer-term strategies.

The choice between universal and term insurance doesn’t have to be overwhelming. As an independent agent, I’m here to help you understand your options and design coverage that fits your family’s unique situation. Whether you need affordable term protection or are ready to explore the permanent benefits of universal life insurance, the most important step is getting started. Your family’s financial security is worth the conversation.
If you’d like to discuss your specific situation and explore which type of coverage might work best for your family, I’m happy to help. Every family’s needs are different, and there’s no substitute for a personalized analysis of your goals, budget, and timeline.

