Protect Your Family's Future with Term Life Insurance
Affordable coverage for the years that matter most. Lock in your rate today.
Get a QuoteTerm life insurance provides coverage for a specific period (10-30 years) at the lowest possible cost. It's designed to replace your income and protect your family during your working years. Most healthy applicants can get coverage without a medical exam, and quotes take just minutes.
What Is Term Life Insurance?
Term life insurance is the simplest, most affordable type of life insurance. You pay a premium, and if you die during the “term” (10, 15, 20, 25, or 30 years), your beneficiaries receive a tax-free death benefit. Period.
Think of it as renting protection for a specific time period — the years when your family needs it most.
Key Characteristics of Term Life Insurance
- Coverage for a set period — 10, 15, 20, 25, or 30 years
- Level premiums — Your rate locks in and never increases during the term
- Highest coverage for lowest cost — Get the most protection per dollar
- No cash value — Pure protection, no savings component
- Convertible — Most policies can convert to permanent coverage later
- No medical exam options — Many healthy applicants qualify without exams

How Term Life Insurance Works
The process is straightforward:
Step-by-Step
- Determine your coverage needs — How much would your family need if something happened to you?
- Choose your term length — Match it to your longest financial obligation
- Apply — Answer health questions (often no medical exam required)
- Get approved — Sometimes instantly, usually within days
- Pay your premium — Monthly or annual payments
- You’re covered — If you pass away during the term, your beneficiary receives the death benefit
What Affects Your Premium
- Age — Younger applicants get lower rates
- Health — Better health = lower premiums
- Coverage amount — More coverage costs more
- Term length — Longer terms cost more
- Gender — Women typically pay less than men
- Tobacco use — Smokers pay significantly more
Apply while you're young and healthy — your rate locks in for the entire term. A 30-year-old can often get $500,000 of coverage for under $30/month.

How Much Term Life Insurance Do You Need?
The “right” amount depends on your situation, but here’s a starting point:
The 10x Rule (Quick Estimate)
Many experts suggest 10-12 times your annual income as a baseline. If you earn $75,000/year, that’s $750,000-$900,000 of coverage.
More Detailed Calculation
For a more accurate number, add up:
What you need to cover:
- Income replacement (years until retirement × annual income)
- Outstanding mortgage balance
- Other debts (car loans, credit cards, student loans)
- Future education costs for children
- Final expenses and funeral costs
Subtract:
- Existing life insurance
- Savings and investments
- Spouse’s income and earning potential
Factors to Consider
- How many years until your youngest child is independent?
- How many years left on your mortgage?
- Does your spouse work? Could they support the family alone?
- Do you have any special needs dependents?
- Are there elderly parents who depend on you?
(Annual Income × 10) + Total Debt + Future Education Costs - Existing Savings = Coverage Needed
Types of Term Life Insurance
Not all term life policies are the same. Here’s what you need to know:
Level Term (Most Common)
Your death benefit and premium stay the same for the entire term. If you buy $500,000 of 20-year level term, you’ll pay the same premium and have the same $500,000 coverage for all 20 years.
Best for: Most families looking for straightforward protection.
Decreasing Term
The death benefit decreases over time while your premium stays level. Often used for mortgage protection — as your mortgage balance decreases, so does your coverage need.
Best for: Covering a specific decreasing debt like a mortgage.
Return of Premium (ROP)
If you outlive the term, you get back all the premiums you paid. Sounds great, but premiums are 2-3x higher than regular term life.
Best for: Those who want a forced savings element and can afford higher premiums.
Annual Renewable Term
One-year term that renews automatically each year. Premiums increase annually as you age. Rarely makes sense for long-term coverage.
Best for: Very short-term needs only.
| Type | Premiums | Death Benefit | Best For |
|---|---|---|---|
| Level Term | Fixed | Fixed | Most families |
| Decreasing Term | Fixed | Decreases | Mortgage protection |
| Return of Premium | Higher, fixed | Fixed + refund | Forced savings |
| Annual Renewable | Increases yearly | Fixed | Short-term needs |

Not sure which type is right for you? Let's figure it out together.
Free ConsultationTerm Life vs. Whole Life: Which Is Right for You?
This is one of the most common questions I get. Here’s the honest comparison:
Term Life Insurance
- Duration: 10-30 years
- Cost: Lower (pure protection)
- Cash value: None
- Best for: Income replacement, debt protection, family protection during working years
Whole Life Insurance
- Duration: Your entire lifetime
- Cost: 5-15x higher than term
- Cash value: Yes, builds over time
- Best for: Estate planning, guaranteed lifetime coverage, forced savings
The Math
Consider a 35-year-old looking for $500,000 of coverage:
- Term life: ~$35/month
- Whole life: ~$350/month
That’s 10x the cost for the same death benefit. The difference? Term is pure protection. Whole life includes a savings component (cash value) and lifetime coverage.
When Term Makes More Sense
For most families focused on protecting against income loss during working years, term life provides significantly more coverage per dollar. You can invest the premium difference and often come out ahead.
When Whole Life Might Make Sense
- You need guaranteed lifetime coverage (estate planning)
- You’ve maxed out other tax-advantaged accounts
- You want forced savings with guarantees
- You have a special needs dependent who will need lifetime care
| Factor | Term Life | Whole Life |
|---|---|---|
| Cost | Lower | 5-15x higher |
| Coverage duration | 10-30 years | Lifetime |
| Cash value | No | Yes |
| Flexibility | High | Lower |
| Best for | Income replacement | Estate planning |
How Much Does Term Life Insurance Cost?
Term life insurance is more affordable than most people think.
Sample Rates (20-Year Level Term)
For a healthy non-smoker:
| Age | $250,000 | $500,000 | $1,000,000 |
|---|---|---|---|
| 30 | $12-18/mo | $18-25/mo | $30-40/mo |
| 40 | $18-25/mo | $30-40/mo | $50-70/mo |
| 50 | $40-55/mo | $70-95/mo | $130-170/mo |
Rates vary by carrier, health, and other factors. These are estimates for illustration.
What Affects Your Rate
Factors you CAN control:
- Tobacco use (quitting can cut rates in half)
- Weight and BMI
- Driving record
- Dangerous hobbies
Factors you CAN’T control:
- Age
- Gender
- Family health history
- Existing health conditions
Rates vary significantly between carriers. As an independent agent, I work with dozens of top-rated companies and can shop your application to find the best rate for YOUR specific situation. Same coverage, better price.

No Medical Exam Term Life Insurance
Don’t want to deal with blood tests and medical exams? You may not have to.
How No-Exam Policies Work
Instead of a medical exam, carriers use:
- Health questionnaire
- Prescription database (MIB) checks
- Motor vehicle records
- Medical records review (sometimes)
Many healthy applicants get the same rates as they would with an exam — just faster.
Benefits of No-Exam Policies
- Approval in days, not weeks
- No needles or doctor visits
- Convenient for busy professionals
- Often same rates as traditional policies (for healthy applicants)
Coverage Limits
No-exam policies typically max out at $1-2 million, depending on the carrier. For higher amounts, a medical exam is usually required.
InstaBrain: Instant Decision Coverage
Through our InstaBrain platform, you can get a quote, choose your coverage, and apply for instant-decision term life insurance — all online. Many applicants are approved within minutes.
InstaBrain works best if:
- You’re between 18-60 years old
- You’re in generally good health
- You don’t have complex medical conditions
- You want fast, convenient coverage
Ready to see if you qualify for instant coverage?
Try InstaBrainCommon Term Life Insurance Mistakes
Avoid these costly errors:
1. Waiting Too Long to Apply
Every year you wait, rates increase. A 35-year-old pays significantly less than a 45-year-old for the same coverage. And health conditions can develop unexpectedly.
2. Buying Too Short a Term
A 10-year policy might seem cheaper, but what happens when it expires and your kids are still teenagers? Match your term to your longest financial obligation.
3. Underestimating Coverage Needs
$100,000 won’t replace a $75,000 salary for long. Factor in mortgage payoff, future education costs, and several years of income replacement.
4. Not Comparing Carriers
Rates vary significantly between companies. One carrier might charge $50/month while another charges $35/month for identical coverage. Shop around.
5. Letting Coverage Lapse
Missing payments can void your policy. Set up automatic payments and keep your policy active.
6. Not Being Honest on the Application
Lies or omissions can void your policy when your family needs it most. Be truthful — many conditions are more insurable than you think.
Never lie on a life insurance application. If the insurance company discovers material misrepresentation during the claim process, they can deny the death benefit — leaving your family with nothing.

Who Should Buy Term Life Insurance?
Term Life Is Right For You If:
- You have dependents who rely on your income
- You have a mortgage or significant debt
- You want maximum coverage at minimum cost
- You need coverage for a specific period (until kids graduate, mortgage paid off)
- You’re healthy and can qualify for good rates
- You want simple, straightforward protection
Term Life May NOT Be Right For You If:
- You need permanent, lifetime coverage
- You’re primarily focused on estate planning
- You have significant health conditions (other options may work better)
- You’re over 70 (final expense insurance might make more sense)
- You’ve maxed out retirement accounts and want tax-advantaged savings
Consider Other Options If:
- Over 50 with health issues: Final expense insurance might be easier to qualify for
- Want lifetime coverage: Consider whole life or universal life
- High earner maxed out on retirement accounts: MPI strategy could complement term life with tax-free retirement income potential
Frequently Asked Questions
Related Articles
Explore more topics related to term life insurance:
By Term Length
- 10 Year Term Life Insurance: The Complete Guide — When a shorter term makes sense
- 20 Year Term Life Insurance Cost in 2026 — The most popular term length explained
- 30 Year Term Life Insurance: The Complete Guide — Maximum protection for growing families
Term vs. Other Options
- Life vs Term Life Insurance: Complete Comparison — Understanding your options
- Decreasing Term Life Insurance: The Complete Guide — Alternative coverage for mortgage protection
No Medical Exam Options
- Simplified Issue Term Life Insurance: The Complete Guide — Fast approval without blood tests
- Guaranteed Issue Term Life Insurance: The Complete Guide — Coverage with no health questions
Special Situations
- Life Insurance For High Risk Individuals: The Complete Guide — Coverage options with health conditions
- Life Insurance For Parents: The Complete Guide — Protecting your family’s future
Why Work with Heritage Life Solutions?
- 20+ years of experience helping families protect what matters most
- Independent agent — I work for you, not the insurance company
- Licensed in 40 states — I can help wherever you are
- Multiple carrier access — I shop dozens of top-rated companies to find your best rate
- No pressure, ever — My job is to educate and advise; the decision is always yours
Ready to Protect Your Family?
Get your free, no-obligation quote in minutes. See exactly what coverage costs for your situation — no pressure, no hassle.
Not sure which option is right for you? I'm happy to help — no pressure, no obligation.
