Protect Your Family's Future with Term Life Insurance

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Quick Summary

Term life insurance provides coverage for a specific period (10-30 years) at the lowest possible cost. It's designed to replace your income and protect your family during your working years. Most healthy applicants can get coverage without a medical exam, and quotes take just minutes.

What Is Term Life Insurance?

Term life insurance is the simplest, most affordable type of life insurance. You pay a premium, and if you die during the “term” (10, 15, 20, 25, or 30 years), your beneficiaries receive a tax-free death benefit. Period.

Think of it as renting protection for a specific time period — the years when your family needs it most.

Key Characteristics of Term Life Insurance

  • Coverage for a set period — 10, 15, 20, 25, or 30 years
  • Level premiums — Your rate locks in and never increases during the term
  • Highest coverage for lowest cost — Get the most protection per dollar
  • No cash value — Pure protection, no savings component
  • Convertible — Most policies can convert to permanent coverage later
  • No medical exam options — Many healthy applicants qualify without exams

Young family enjoying time together


How Term Life Insurance Works

The process is straightforward:

Step-by-Step

  1. Determine your coverage needs — How much would your family need if something happened to you?
  2. Choose your term length — Match it to your longest financial obligation
  3. Apply — Answer health questions (often no medical exam required)
  4. Get approved — Sometimes instantly, usually within days
  5. Pay your premium — Monthly or annual payments
  6. You’re covered — If you pass away during the term, your beneficiary receives the death benefit

What Affects Your Premium

  • Age — Younger applicants get lower rates
  • Health — Better health = lower premiums
  • Coverage amount — More coverage costs more
  • Term length — Longer terms cost more
  • Gender — Women typically pay less than men
  • Tobacco use — Smokers pay significantly more
Pro Tip

Apply while you're young and healthy — your rate locks in for the entire term. A 30-year-old can often get $500,000 of coverage for under $30/month.

Family bike ride


How Much Term Life Insurance Do You Need?

The “right” amount depends on your situation, but here’s a starting point:

The 10x Rule (Quick Estimate)

Many experts suggest 10-12 times your annual income as a baseline. If you earn $75,000/year, that’s $750,000-$900,000 of coverage.

More Detailed Calculation

For a more accurate number, add up:

What you need to cover:

  • Income replacement (years until retirement × annual income)
  • Outstanding mortgage balance
  • Other debts (car loans, credit cards, student loans)
  • Future education costs for children
  • Final expenses and funeral costs

Subtract:

  • Existing life insurance
  • Savings and investments
  • Spouse’s income and earning potential

Factors to Consider

  • How many years until your youngest child is independent?
  • How many years left on your mortgage?
  • Does your spouse work? Could they support the family alone?
  • Do you have any special needs dependents?
  • Are there elderly parents who depend on you?
Quick Calculation

(Annual Income × 10) + Total Debt + Future Education Costs - Existing Savings = Coverage Needed


Types of Term Life Insurance

Not all term life policies are the same. Here’s what you need to know:

Level Term (Most Common)

Your death benefit and premium stay the same for the entire term. If you buy $500,000 of 20-year level term, you’ll pay the same premium and have the same $500,000 coverage for all 20 years.

Best for: Most families looking for straightforward protection.

Decreasing Term

The death benefit decreases over time while your premium stays level. Often used for mortgage protection — as your mortgage balance decreases, so does your coverage need.

Best for: Covering a specific decreasing debt like a mortgage.

Return of Premium (ROP)

If you outlive the term, you get back all the premiums you paid. Sounds great, but premiums are 2-3x higher than regular term life.

Best for: Those who want a forced savings element and can afford higher premiums.

Annual Renewable Term

One-year term that renews automatically each year. Premiums increase annually as you age. Rarely makes sense for long-term coverage.

Best for: Very short-term needs only.

TypePremiumsDeath BenefitBest For
Level TermFixedFixedMost families
Decreasing TermFixedDecreasesMortgage protection
Return of PremiumHigher, fixedFixed + refundForced savings
Annual RenewableIncreases yearlyFixedShort-term needs

Family enjoying dinner together

Not sure which type is right for you? Let's figure it out together.

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Term Life vs. Whole Life: Which Is Right for You?

This is one of the most common questions I get. Here’s the honest comparison:

Term Life Insurance

  • Duration: 10-30 years
  • Cost: Lower (pure protection)
  • Cash value: None
  • Best for: Income replacement, debt protection, family protection during working years

Whole Life Insurance

  • Duration: Your entire lifetime
  • Cost: 5-15x higher than term
  • Cash value: Yes, builds over time
  • Best for: Estate planning, guaranteed lifetime coverage, forced savings

The Math

Consider a 35-year-old looking for $500,000 of coverage:

  • Term life: ~$35/month
  • Whole life: ~$350/month

That’s 10x the cost for the same death benefit. The difference? Term is pure protection. Whole life includes a savings component (cash value) and lifetime coverage.

When Term Makes More Sense

For most families focused on protecting against income loss during working years, term life provides significantly more coverage per dollar. You can invest the premium difference and often come out ahead.

When Whole Life Might Make Sense

  • You need guaranteed lifetime coverage (estate planning)
  • You’ve maxed out other tax-advantaged accounts
  • You want forced savings with guarantees
  • You have a special needs dependent who will need lifetime care
FactorTerm LifeWhole Life
CostLower5-15x higher
Coverage duration10-30 yearsLifetime
Cash valueNoYes
FlexibilityHighLower
Best forIncome replacementEstate planning

How Much Does Term Life Insurance Cost?

Term life insurance is more affordable than most people think.

Sample Rates (20-Year Level Term)

For a healthy non-smoker:

Age$250,000$500,000$1,000,000
30$12-18/mo$18-25/mo$30-40/mo
40$18-25/mo$30-40/mo$50-70/mo
50$40-55/mo$70-95/mo$130-170/mo

Rates vary by carrier, health, and other factors. These are estimates for illustration.

What Affects Your Rate

Factors you CAN control:

  • Tobacco use (quitting can cut rates in half)
  • Weight and BMI
  • Driving record
  • Dangerous hobbies

Factors you CAN’T control:

  • Age
  • Gender
  • Family health history
  • Existing health conditions
Independent Agent Advantage

Rates vary significantly between carriers. As an independent agent, I work with dozens of top-rated companies and can shop your application to find the best rate for YOUR specific situation. Same coverage, better price.

Family playing games together


No Medical Exam Term Life Insurance

Don’t want to deal with blood tests and medical exams? You may not have to.

How No-Exam Policies Work

Instead of a medical exam, carriers use:

  • Health questionnaire
  • Prescription database (MIB) checks
  • Motor vehicle records
  • Medical records review (sometimes)

Many healthy applicants get the same rates as they would with an exam — just faster.

Benefits of No-Exam Policies

  • Approval in days, not weeks
  • No needles or doctor visits
  • Convenient for busy professionals
  • Often same rates as traditional policies (for healthy applicants)

Coverage Limits

No-exam policies typically max out at $1-2 million, depending on the carrier. For higher amounts, a medical exam is usually required.

InstaBrain: Instant Decision Coverage

Through our InstaBrain platform, you can get a quote, choose your coverage, and apply for instant-decision term life insurance — all online. Many applicants are approved within minutes.

InstaBrain works best if:

  • You’re between 18-60 years old
  • You’re in generally good health
  • You don’t have complex medical conditions
  • You want fast, convenient coverage

Ready to see if you qualify for instant coverage?

Try InstaBrain

Common Term Life Insurance Mistakes

Avoid these costly errors:

1. Waiting Too Long to Apply

Every year you wait, rates increase. A 35-year-old pays significantly less than a 45-year-old for the same coverage. And health conditions can develop unexpectedly.

2. Buying Too Short a Term

A 10-year policy might seem cheaper, but what happens when it expires and your kids are still teenagers? Match your term to your longest financial obligation.

3. Underestimating Coverage Needs

$100,000 won’t replace a $75,000 salary for long. Factor in mortgage payoff, future education costs, and several years of income replacement.

4. Not Comparing Carriers

Rates vary significantly between companies. One carrier might charge $50/month while another charges $35/month for identical coverage. Shop around.

5. Letting Coverage Lapse

Missing payments can void your policy. Set up automatic payments and keep your policy active.

6. Not Being Honest on the Application

Lies or omissions can void your policy when your family needs it most. Be truthful — many conditions are more insurable than you think.

Warning

Never lie on a life insurance application. If the insurance company discovers material misrepresentation during the claim process, they can deny the death benefit — leaving your family with nothing.

Family outdoor activities


Who Should Buy Term Life Insurance?

Term Life Is Right For You If:

  • You have dependents who rely on your income
  • You have a mortgage or significant debt
  • You want maximum coverage at minimum cost
  • You need coverage for a specific period (until kids graduate, mortgage paid off)
  • You’re healthy and can qualify for good rates
  • You want simple, straightforward protection

Term Life May NOT Be Right For You If:

  • You need permanent, lifetime coverage
  • You’re primarily focused on estate planning
  • You have significant health conditions (other options may work better)
  • You’re over 70 (final expense insurance might make more sense)
  • You’ve maxed out retirement accounts and want tax-advantaged savings

Consider Other Options If:

  • Over 50 with health issues: Final expense insurance might be easier to qualify for
  • Want lifetime coverage: Consider whole life or universal life
  • High earner maxed out on retirement accounts: MPI strategy could complement term life with tax-free retirement income potential

Frequently Asked Questions

Rates depend on age, health, coverage amount, and term length. A healthy 30-year-old can often get $500,000 of 20-year coverage for $20-30/month. Use our InstaBrain tool to see your personalized rate in minutes.
Yes, many conditions are insurable — including diabetes, high blood pressure, and even some cancers in remission. As an independent agent, I work with carriers that specialize in higher-risk applicants. The key is finding the right carrier for your specific situation.
You have options: renew at a higher rate (if your policy allows), convert to permanent coverage without new medical underwriting (if convertible), or let coverage end if you no longer need it. I recommend reviewing your needs before the term expires.
Yes, and many people do. "Laddering" policies (e.g., a 30-year and a 20-year policy) can provide more coverage when you need it most while reducing costs later as obligations decrease.
With no-exam policies like InstaBrain, approval can happen in minutes to days. Traditional policies with medical exams typically take 4-6 weeks.
Generally, no — unless you have co-signed debts or want to lock in low rates while you're young and healthy for future needs. Consider your future plans before deciding.
Term covers a specific period at low cost; whole life covers your entire lifetime and builds cash value but costs 5-15x more for the same death benefit. Term is pure protection; whole life is protection plus savings.
Yes, you can cancel anytime with no penalty. Simply stop paying premiums. However, you won't get any money back (unless you have a Return of Premium policy), and getting a new policy later will cost more.
Not always. Many carriers offer no-exam policies with instant or accelerated underwriting. Healthy applicants often get the same rates as traditional policies — just faster.
Match your term to your longest financial obligation. If your youngest child is 5 and you want coverage until they're independent, a 20-year term makes sense. If you have a 30-year mortgage, consider a 30-year term.

Explore more topics related to term life insurance:

By Term Length

Term vs. Other Options

No Medical Exam Options

Special Situations


Why Work with Heritage Life Solutions?

  • 20+ years of experience helping families protect what matters most
  • Independent agent — I work for you, not the insurance company
  • Licensed in 40 states — I can help wherever you are
  • Multiple carrier access — I shop dozens of top-rated companies to find your best rate
  • No pressure, ever — My job is to educate and advise; the decision is always yours

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